Discover our summer collection 2025

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"And that’s exactly how it goes… when you least expect it, life gives you the opportunity you didn’t even know you were looking for"

- Francesca

Woman standing in a rustic doorway wearing a long black wrap dress with white abstract print, wide sleeves, and a front slit.

Dresses
Woman walking on a pebbled beach wearing a boho two-piece set in turquoise with brown tie-dye pattern: a wrap crop top with flared sleeves and matching wide-leg palazzo pants.

Sets
Santorini halter maxi dress – viscose lurex ombré print
s/m o/s

Best seller

Santorini halter maxi dress – viscose lurex ombré print
€120,00
Model wearing a turquoise and gold metallic halter maxi dress with a matching long kimono layered over the shoulders. Sleeveless ombre halter maxi dress in yellow, green, and blue tones with metallic gold floral patterns, front view."
Trancoso cut-out maxi dress
s/m m/l o/s

Best seller

Trancoso cut-out maxi dress
€98,00
"Model wearing a long blue patterned dress with wide sleeves and a ring detail at the waist, holding an orange fringed clutch and accessorized with a chunky orange necklace, front view." Studio front view of a woman in a one-shoulder beige maxi dress with blue palm print, paired with tan flat shoes. Studio front view of a woman wearing a one-shoulder beige maxi dress with turquoise palm print, styled with mustard flat shoes. A model stands in a blue patterned maxi dress with a deep V neckline, wide sleeves, a ring detail at the waist, and a cut-out design, holding a pink fringed clutch against a white background. Close-up of a woman wearing a turquoise ikat print dress with a ring detail at the waist, accessorized with layered beaded bracelets and a red necklace.
Loose oversized blouse
o/s

New arrivals

Loose oversized blouse
€75,00
Woman standing near colorful pots on a rocky seaside wearing a blue patterned flowy top and matching pants, holding a red and white handbag. Model wearing a loose green patterned kaftan-style top and pants holding an orange fringed clutch
o/s

Capri cropped flowy shirt
€65,00
A model wearing a dark green printed co-ord set with a loose-fit shirt and matching wide-leg pants, standing facing forward with hands in pockets. Woman walking along the beach in a blue and white printed co-ord set with a headband, ocean waves and skyline in the background. A woman standing on a beach wearing a matching set with a loose patterned shirt and wide-leg pants, holding her arm above her forehead.
Woman by the sea wearing a beige crochet crop top with a colorful waistband, paired with a long multicolored crochet skirt in zigzag pattern with red, green, and brown tones.

Crochet
Woman on the beach wearing a sage green one-piece swimsuit with ruched front and deep V-neckline, layered with a multicolored crochet boho cardigan with wide sleeves.

Beachwear
Coachella handmade crochet dress
o/s

Handmade

Coachella handmade crochet dress
€190,00
Woman wearing a colorful striped crochet sleeveless dress, barefoot on the beach leaning against a wooden post. Woman standing and laughing on the shoreline, dressed in a sand-colored, handmade crochet beach dress and flat brown shoes. Woman in a sleeveless black crochet dress, front view, posing confidently with hands on hips, accessorized with gold bangles and orange flats. Studio shot of a woman laughing in an off-white crochet dress with an orange striped scarf draped on her arms.
Granny-square cropped crochet sweater
o/s

Handmade

Granny-square cropped crochet sweater
€150,00
Front view of a model wearing granny‑square crochet sweater with geometric motifs in textured open-knit Back view of sunset-tone granny‑square crochet sweater showing square motif pattern and relaxed boxy fit
Formentera lace-up one piece swimsuit
s/m m/l

New arrivals

Formentera lace-up one piece swimsuit
€120,00
Woman partially removing her kimono, revealing a teal swimsuit with lace-up details, standing barefoot in a studio. Woman wearing a long black pareo with golden fish motifs tied at the waist over a black swimsuit, standing barefoot. Woman posing with one arm raised, wearing a nude one-piece swimsuit paired with a short patterned sarong in green and orange tones.

Chasing Summer

SHOP BY PRINT

Behind the scene

The journey and the people behind our brand

Indian women wearing colorful sarees in a village in insia
Tailors working at sewing machines in a garment workshop.
Close-up of hands selecting thread colors from a color swatch book, with orange nails and henna tattoos visible.
Smiling woman holding a sign that says “I made your clothes” in a workshop.
Francesca, Ayoune's founder smiling and wearing an red and black geometric dress
Francesca and another woman in discussion while working with fabric patterns in a textile studio.
Young artisan smiling while handcrafting colorful crocheted patterns on a table.
indian women wearing sarees walking in the street of an indian village and waving
Francesca, Ayoune's founder inspecting a long patterned fabric laid out on a large table in a textile workshop.
Francesca, Ayoune's founder, sitting among indian women wearing sarees
Young man holding a sign that says “I made your clothes” standing in front of colorful fabrics.
Indian women wearing colorful sarees in a village in insia
Tailors working at sewing machines in a garment workshop.
Close-up of hands selecting thread colors from a color swatch book, with orange nails and henna tattoos visible.
Smiling woman holding a sign that says “I made your clothes” in a workshop.
Francesca, Ayoune's founder smiling and wearing an red and black geometric dress
Francesca and another woman in discussion while working with fabric patterns in a textile studio.
Young artisan smiling while handcrafting colorful crocheted patterns on a table.
indian women wearing sarees walking in the street of an indian village and waving
Francesca, Ayoune's founder inspecting a long patterned fabric laid out on a large table in a textile workshop.
Francesca, Ayoune's founder, sitting among indian women wearing sarees
Young man holding a sign that says “I made your clothes” standing in front of colorful fabrics.
Indian women wearing colorful sarees in a village in insia
Tailors working at sewing machines in a garment workshop.
Close-up of hands selecting thread colors from a color swatch book, with orange nails and henna tattoos visible.
Smiling woman holding a sign that says “I made your clothes” in a workshop.
Francesca, Ayoune's founder smiling and wearing an red and black geometric dress
Francesca and another woman in discussion while working with fabric patterns in a textile studio.
Young artisan smiling while handcrafting colorful crocheted patterns on a table.
indian women wearing sarees walking in the street of an indian village and waving
Francesca, Ayoune's founder inspecting a long patterned fabric laid out on a large table in a textile workshop.
Francesca, Ayoune's founder, sitting among indian women wearing sarees
Young man holding a sign that says “I made your clothes” standing in front of colorful fabrics.
Indian women wearing colorful sarees in a village in insia
Tailors working at sewing machines in a garment workshop.
Close-up of hands selecting thread colors from a color swatch book, with orange nails and henna tattoos visible.
Smiling woman holding a sign that says “I made your clothes” in a workshop.
Francesca, Ayoune's founder smiling and wearing an red and black geometric dress
Francesca and another woman in discussion while working with fabric patterns in a textile studio.
Young artisan smiling while handcrafting colorful crocheted patterns on a table.
indian women wearing sarees walking in the street of an indian village and waving
Francesca, Ayoune's founder inspecting a long patterned fabric laid out on a large table in a textile workshop.
Francesca, Ayoune's founder, sitting among indian women wearing sarees
Young man holding a sign that says “I made your clothes” standing in front of colorful fabrics.
Indian women wearing colorful sarees in a village in insia
Tailors working at sewing machines in a garment workshop.
Close-up of hands selecting thread colors from a color swatch book, with orange nails and henna tattoos visible.
Smiling woman holding a sign that says “I made your clothes” in a workshop.
Francesca, Ayoune's founder smiling and wearing an red and black geometric dress
Francesca and another woman in discussion while working with fabric patterns in a textile studio.
Young artisan smiling while handcrafting colorful crocheted patterns on a table.
indian women wearing sarees walking in the street of an indian village and waving
Francesca, Ayoune's founder inspecting a long patterned fabric laid out on a large table in a textile workshop.
Francesca, Ayoune's founder, sitting among indian women wearing sarees
Young man holding a sign that says “I made your clothes” standing in front of colorful fabrics.
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